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“Put the right letters together and make a better day”

(Prince)

Beachfront

Casual Elegance

Client
Industry
Year

Services

Living by the Sea LTD
Real-Estate
2017

Brand Identity
Art Direction
Book Design

Beachfront is a prestigious new neighborhood, located 150M from the Herzliya Pituach coastline. Beachfront is unique: a small community in one of Israel's prime locations. We helped define the brand's tone of voice to fit its uniqueness: in between casual & elegant, luxurious & easygoing, precise & spontaneous. The visual language was built on top of these foundations to reflect the tensions that inherit the brand personality. We were in charge of art direction, marketing content, and brand communications.