Vision & Scale
Denovo is an All-in-One scanner designed to facilitate and automate the imaging, detection, and characterization of Circulating Tumor Cells. We created a strong visual identity and a flexible brand system for all of Denovo’s various applications. Based on the ideas of vision and scale we created a memorable and unexpected visual language to consistently communicate the brand’s voice on all different platforms. This visual language eventually led to the design of a custom brand font, based on the same principals.
The need for a distinct and scalable solution for image handling (Because the actual scans are too small to be used across all marketing materials) led to the creation of a unique "halftone image filter" built from a few layers. This filter is actually a tool that can be applied to every image, making it both recognizable & functional.
Custom Brand Fonts
The next step included applying this filter to letterforms in order to design a custom layered font, built from 2 different halftone sizes. This approach echos the visual language in headlines, when imagery is not present.