א

“Put the right letters together and make a better day”

(Prince)

Keep

Making Windows Better

Client
Industry
Year

Services

Keep Windows
Construction
2018

Naming
Brand Identity
Custom Fonts

Keep imports high-quality European thermal windows for Israeli Aluminum installers, thus allowing them to provide better service to their clients. We provided Keep with a distinct brand identity: naming, brand development, a visual language, and a custom flexible brand font. The typographic language was inspired by the aesthetics of technical drawings.

Custom Brand Font

We used the aesthetics of technical drawings and the concept of sliding windows and applied it to the brand's custom font. The variable width axis of the letter helps to create a dynamic and recognizable typographic language.

Font Tester

Try me on for size!
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789(?!&#$)