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“Put the right letters together and make a better day”

(Prince)

Mavericks

Coding with an Attitude

Client
Industry
Year

Services

Mavericks Financial Instruments
Fin-Tech
2018

Brand Identity
Custom Fonts

Mavericks is a rare bird. They are a group of talented coders & mathematicians devoted to creating the fastest and most sophisticated Algo-trading solution around. As part of our process, we defined Mavericks’ unique brand voice, which aspires to disrupt the fin-tech market with a bold & confident bad-boy attitude.

Custom Brand Font

In order to communicate the brand’s key messages, we designed a custom 3 weight brand font, which is derived from the visual aesthetics of monospaced fonts that can often be found in code-writing.

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