Bridging the Gap
Re-branding Raanana Symphonette, a unique and versatile orchestra, Celebrating its 25th anniversary. As part of our process, we defined the brand’s DNA as a connecting element between different parts of its community, culture, and history; A contemporary artistic entity with strong cultural roots. These "connections" were used as guidelines for designing a custom logotype, that was further developed into a full bilingual brand font.
Custom Brand Font
Apart from very few exceptions, every letterform is constructed from 2 shapes with a compositional relationship between them. In each character this relationship is different, symbolizing the dynamic polarity of tensions in the orchestra’s DNA.