א

“Put the right letters together and make a better day”

(Prince)

RSO

Bridging the Gap

Client
Industry
Year
Website
Motion

Services

Ra’anana Symphonette Orchestra
Arts & Culture
2017
symphonette.co.il
Bar Efraim

Brand Identity
Custom Font
Web Design

Re-branding Raanana Symphonette, a unique and versatile orchestra, Celebrating its 25th anniversary. As part of our process, we defined the brand’s DNA as a connecting element between different parts of its community, culture, and history; A contemporary artistic entity with strong cultural roots. These "connections" were used as guidelines for designing a custom logotype, that was further developed into a full bilingual brand font.

Custom Brand Font

Apart from very few exceptions, every letterform is constructed from 2 shapes with a compositional relationship between them. In each character this relationship is different, symbolizing the dynamic polarity of tensions in the orchestra’s DNA.

Font Tester

Font Major
אבגדהוזחטיכךלמםנןסעפףצץקרשת ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789$&#@!?