A Schonfeld Affiliate
Schonfeld Strategic Advisors LLC
Branding and visual language for Techworx, the technology division of Schonfeld Strategic Advisors, an investment firm based in NY. The visual DNA was derived from the relationship between the code and its human creator. We wanted to articulate both sides of creative code-writing: high technical proficiency and uncompromising human capabilities.
Custom Brand Font
The natural step forward was to further develop the logotype into a custom bilingual font that will act as a recognizable and memorable brand asset – no matter the format or platform.